Journal of Language, Linguistics and Literature
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Journal of Language, Linguistics and Literature, Vol.1, No.5, Oct. 2015, Pub. Date: Sep. 11, 2015
Metaphors as Ammunition: The Case of Queen Boudicca
Pages: 145-163 Views: 3364 Downloads: 1332
[01] Marijana Dragas, Departments of Karst Agriculture, Food Technology, Commercial Business with Entrepreneurship, Marko Marulic Polytechnics of Knin, Knin, the Republic of Croatia.
Sharing the interest in the influence of political discourse on collective memory and cognition, we wanted to investigate the ways of building and promoting ideologies using the ideographs and conceptual metaphors in political discourse. For this purpose, we have used a speech of the ancient Queen Boudicca, also known as Boadicea, and in Welsh as Buddug (d. AD 60 or 61), who ruled the Celtic tribe of the Iceni and stood up against the Roman occupation.The analysis was conducted by applying the Circular Radiation Method of political speech analysis, which is actually a modification of the Wave Method of political speech analysis, developed by Matthias Krug in 2010. (Krug, 2010: 11). The analytical steps include: a). Intensive reading of the speech transcripts to identify the main topics; b). Putting the speech into the historical and political context and finding the ideological relevance of the speaker’s words; c). Identifying the ideographs and conceptual metaphors used by the speaker, analysing their ideological relevance and trying to suggest the possible ways of affecting the audience's consciousness and political identity; d). Providing a comparison and contrast of the results acquired from the analysis. The empirical findings from this paper provide a new understanding of the conceptual metaphor as one of the most important rhetorical figures in political discourse, serving for successful political persuasion and promotion of ideology. Although it is based on a small sample of speeches, the results of the research suggest that the extralinguistic context affects the choice of the conceptual metaphors.
Boudicca, Conceptual Metaphor, Ideograph, Ideology, Political Discourse, Collective Memory, Cognition
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