Articles Information
                    
                    American Journal of Marketing Research, Vol.1, No.3, Oct. 2015, Pub. Date: Aug. 10, 2015
                    The Selection of Winning Stocks Using Principal Component Analysis
                    
                     
                        
                    
                    
                    Pages: 183-188 Views: 5611 Downloads: 8311
                    Authors
                    
                    
                    
                        
                            
                                
                                
                                    [01] 
                                
                            
                            
                                Carol Anne Hargreaves, Business Analytics, Institute of Systems Science, National University of Singapore, Singapore, Singapore. 
                            
                            
                        
                            
                                
                                
                                    [02] 
                                
                            
                            
                                Chandrika Kadirvel Mani, Business Analytics, Institute of Systems Science, National University of Singapore, Singapore, Singapore. 
                            
                            
                        
                     
                    Abstract
                    
                    
                    
                        One of the primary challenges with stock selection is the identification of the best stock features to use for the selection of winning stocks. Typically, there are easily more than 50 variables that can be used for stock selection. Many stock investors prefer to keep stock selection as simple as possible and therefore are interested in identifying a few stock variables to use for the identification of winning stocks. Principal Component Analysis is a statistical technique that reduces a large number of inputs of data to a few factors. Once the factors are established, they are displayed in a perceptual map. The perceptual map provides a clear picture of the winning stocks that should be selected for trading.
                    
                    Keywords
                    
                    
                    
                        Stocks, Principle Component Analysis, Key Factors, Perceptual Maps, Australian Stock Market, Reliability Analysis, Return on Investment, Stock Portfolio
                    
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